Group Managing Director
Carole started in research over twenty years ago, gaining valuable experience as a Field Manager for a number of leading London research agencies. In 1985 she set up Progressive Partnership to pursue and develop her interest and expertise in the management of market research projects. Her high standards of excellence and management skills in finance, HR, and internal and external operations have helped to position the company as one of Scotland's leading agencies, with a team ethos imbued with collaborative working ethics. Progressive has moved with the industry as it has changed, adapting to the increasingly competitive environment with clever research solutions and aided by the necessary resources and support frameworks. Carole successfully set up the first viewing facility in Glasgow in 1991, adding a further three Scottish facilities as demand increased. At the beginning of 2009, the most recent Progressive View on Scotland in Glasgow was launched with up-to-date features such as web-streaming for instantaneous client access to research as it happens; and focus group DVD uploads within 12 hours. Further achievements include setting up the fastest and most representative omnibus study in Scotland, Scottish Opinion. Now in its 10th year, the study acts as a topical barometer for the nation's changing opinions and beliefs. Carole is a full member of the Market Research Society (MRS), and has continuously been involved with the Society's efforts to maintain professional standards and interviewing quality within the industry.
e-mail:carole.oag@progressivepartnership.co.uk
