Research Director
Diane began with Progressive over 15 years ago after completing an honours degree in Marketing and Accountancy at Strathclyde University. Diane is a full member of the Market Research Society and over her career at Progressive has managed a large variety of qualitative and quantitative projects. Her expertise in quantitative projects has enabled several long-term relationships with clients, including a tracking and profiling study for the Edinburgh Military Tattoo, which has been ongoing for over 17 years. Other clients for which Diane has recently completed projects for include Scotrail, learndirect scotland, Edinburgh City Council, the Sunday Herald, DC Thomson and the Law Society of Scotland. Diane has also completed the MRS course, Refining Skills in Statistical Methods and Techniques, which included regression and cluster analysis, for application to past, present, and future Progressive projects. Diane also had overall responsibility for the implementation of the international standard for the market research industry, ISO 20252, throughout Progressive's operations.
e-mail:diane.mcgregor@progressivepartnership.co.uk
