Senior Research Executive
Helen is one of the newest recruits to the Progressive team, joining the company in June 2007. Her research career began in 2002 at BBC Magazines, where she provided the advertising sales teams with valuable insight into magazine markets. At Teletext she focused on primary research into digital media platforms, marketing strategy and product development. In 2004 she joined Starcom, where her role as Consumer Strategist required understanding the behaviour of consumer groups and the influences of different media touch points on their lifestyles and decision making processes. She graduated university in 2000 and collected the CIM Professional Diploma in Marketing in 2006.
email:helen.troughton@progressivepartnership.co.uk
