The Brief
Progressive has been commissioned by KwikFit Insurance Services (KFIS) to complete their biannual employee survey since 2006. Building from initial qualitative research Progressive had undertaken with KFIS staff to explore employee attitudes and perceptions, Progressive has developed the survey from a pencil and paper based method to become a secure online survey.
The last four rounds of the survey have operated on an online basis and targeted all employees of KFIS. The survey seeks to gather employee feedback and explore satisfaction in relation to a range of elements of the workplace including:
- Facilities
- Remuneration
- Communication
- Team Leaders / Line Managers
- Job Recognition
- General Opinion of working at KFIS
Our Research Approach
Progressive undertake the set up, hosting of the online survey and full analysis of the each round of the survey - including exploring trends over time.
Questionnaire responses are invited from all Glasgow based KFIS employees (approximately 1000). We work together with KFIS to maximise response rates and last wave, the highest response rate was received to date at 96%. One of the key ways we achieve such a high response rate is by operating thorough practices that assure respondents of the confidentiality of their responses. To achieve this letters are issued to employees with an individual password. This password enables employees to log onto the survey via a weblink on the company intranet (not all employees have email access).
The Output
We deliver findings and analysis directly to the KFIS board of directors via a presentation at the end of each round of the survey. The results and analysis in particular focus upon the following:
- Track perceptions over time and evaluate the impact of interventions to improve staff attitudes and experience
- Analyse results by department to enable detailed differences to be explored
- Develop conclusions to feed into Departmental Action Plans and development processes
- Where possible, undertaking key driver analysis to explore important factors underpinning the perception of staff and recommend interventions
- These findings are presented in a comprehensive document, incorporating conclusions, to enable KFIS to continue to enhance and improve their relationship with their staff and to improve customer satisfaction
- To enable KFIS to review or follow up particular elements of the research in detail, we also provide the client with the raw data and tables both by department and overall, and a comprehensive list of verbatim comments to further allow the client to further explore employee feedback.