Our qualitative research team is passionate about getting to the heart of what makes consumers tick and we know that qualitative research is the best way to get the depth of understanding our clients need.

The Progressive team has unparalleled experience in undertaking qualitative research in an array of market and social contexts: business to business, employee, consumer, social exclusions and other hard-to-reach audiences.

At Progressive we always aim to use the best mix of traditional and cutting edge qualitative methodologies to ensure we get the most honest and insightful understanding of each audience's views. The techniques used to achieve this can include everything from focus groups and depth interviews to observational techniques to ethnographics or creative workshops.

All that said, our ultimate focus for any qualitative project is to use the best minds available to generate actionable recommendations for our clients.