At Progressive, we take quantitative research seriously. We adopt a staged approach to ensure we design the most suitable overall methodology to answer the research or business question. Progressive has expertise in a wide range of quantitative techniques from complex trade-off analysis to simple exit interviews, meaning we can find the most appropriate methodology for every individual project.

We employ a number of data collection methods including face-to-face interviewing in street or in home, hall tests, mystery shopping, telephone interviewing from our dedicated phone unit, and postal or online self-completion. We use the latest in CAPI and CATI technology to ensure the fastest and most robust data is returned. Regardless of the methodology, our approach to data collection is based on strict quality control guidelines.

The analysis stage is where Progressive can make a real difference by digging into the data to ensure we gain the maximum insight and learning from each research project. We use relevant statistical techniques to help us do this, including key driver, regression, cluster and segmentation, and gap to perfection. And of course we present the results back in a way that not only covers the detail but really highlights the key findings and provides actionable recommendations.