The gathering of relevant information that has already been published is an under utilised technique. At Progressive we take secondary data gathering seriously for a variety of reasons:

- we never like to do primary research until we are fully up-to-speed with the latest thinking on an issue

- we don't believe our clients' budgets are well spent by repeating what has already been done

- secondary data gathering gives us the opportunity to gather views or key issues from a diverse range of sources

- secondary data allows us to gather views and thoughts on an issue from around the world

- it is very cost effective

For these reasons we use all the latest secondary data gathering techniques ranging from analysis of reports that are owned by our clients, to comprehensive trawling of the internet, the use of professional bodies, and more.