love, hate and everything in between

We get to the heart of what people think

We're in the insight business delivering imaginative market & social research with real impact.

and we're pretty good at it

Intelligence, far from artificial...

We are in the insight business and have been at the forefront of market and social research in Scotland for more than three decades. Our mission is clear – to deliver research that gets to the heart of your audience: to understand who they are and what makes them tick.

We deliver practical insights to ensure our clients can build strategies with real impact and develop communications that resonate. All of our work is conducted with rigour and integrity, and we bring enthusiasm and curiosity to everything we do.

Knowledge is Progressive

Quantitative research

It’s a numbers game and we offer a full range of services to gather robust and accurate data, including online surveys, face-to-face and telephone interviewing, omnibus services and mystery shopping.

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Qualitative research

Fancy a chat? Qualitative methods can get to the heart of a topic and allow for a deeper understanding of the issues – through our in-depth interviews, online and face-to-face focus groups, and ethnographic and observational techniques.